Barrakad has been in his current role since 2011. SMIT is responsible for setting Morocco’s tourism strategies and developing tourism projects and investments. Over 800 hotels in Morocco have received SMIT support to accelerate the tourism industry's recovery between 2023 and 2024. SMIT is also responsible for deploying aid for tourist accommodation establishments affected by the Al Haouz, Marrakesh earthquake. Barrakad was previously the director of commerce and marketing at the Electricity National Office.