Founded in 1956, Diana Holding specializes in agro-industrials across agriculture, poultry, beverages, poultry sea products, plastic packaging, distribution, and retail. Today, it manages about 8,300 hectares of land and employs around 7,200 people. Its olive-growing division covers 1,000 hectares, with a storage capacity of 3,500 tons. In November 2023, the plastic packaging specialist ALPLA acquired a majority stake in Diana Holding’s subsidiary, Atlantic Packaging, and formed the joint venture ALPLA Morocco with Diana Holding.