Mouawad was founded in 1890 in Lebanon. Today, brothers Fred, Alain, and Pascal Mouawad, the family’s fourth generation, co-guard the company, along with the fifth generation, Anastasia and Jimmy Mouawad. Mouawad regularly crowns Miss Universe and other pageants, including Miss Teen USA and Miss USA in 2022 and Miss Universe Thailand in 2023. Mouawad opened a London boutique in October 2023. In November 2023, it collaborated with Beatrice L. Ho to launch its Venus collection in Hong Kong. Mouawad has been awarded five Guinness World Records