The late Mahmoud El-Araby founded the ELARABY Group in 1964 when he opened a small stationary shop in Cairo’s Moski neighborhood. Since then, it has grown from a joint-stock family enterprise into a conglomerate. It has a portfolio of 17 global brands, including TOSHIBA, Seiko, SONY, and Hitachi. The group has inaugurated branches in Tunisia, Sudan, South Africa, Kenya, China, and Thailand. The group operates through over 19 trading, industrial, medical, and service companies, with 25 product categories and, more than 3,000 sales partners and over 40 branded stores