Ebrahim, Ali, and Ahmed Juffali established Juffali in 1936. Today, the group has businesses in mobility, technology, engineering, and services. The company has established long-standing partnerships with international brands, including IBM, Mercedes-Benz, Freightliner, and Mitsubishi FUSO. In February 2024, the Juffali Automotive Company inaugurated its largest Mercedes-Benz vehicle center in the kingdom across a total area of over 21,000 square meters.