After cofounding PureHealth in 2006, Asif was appointed group CEO in December 2023, the same month the group’s IPO raised a total of $986 million by offering 10% of its issued share capital on the first market of the Abu Dhabi Securities Exchange (ADX). The IPO was oversubscribed by 483 times in the retail tranche and by 54 times in the professional subscriber tranche. In January 2024, the group acquired the U.K.’s largest independent operator of hospitals, Circle Health Group, for $1.2 billion before debt. In January 2024, PureHealth acquired Sheikh Shakbout Medical City, the U.A.E.’s largest healthcare complex, valued at $600 million with revenues of $585.4 million.