El Sayed has led ARTIC since 2017, which is a wholly-owned subsidiary of Al Faisal Holding. ARTIC has expanded across Europe, the U.S., and MENA and built a diversified portfolio of over 35 hotels. It has key partnerships with international companies and hotel operators such as Four Seasons, Marriott International, Hilton, Hyatt, and Radisson Blu. In 2023, ARTIC signed a franchisee agreement with IHG Hotels & Resorts to rebrand the New York Times Square Hotel to Crowne Plaza New York Times Square. In 2022, ARTIC opened Delta Hotels by Marriott City Center Doha and Element City Center Doha by Marriott International, among others. El Sayed also serves as the chairman of ARTIC's subsidiary, Seldar Misr.