Since being appointed CEO of the Jumeirah Group in December 2022, Giannouka has formed partnerships with international luxury brands, including Formula 1’s Williams Racing, Zuma, Jimmy Choo, and Dior. The Jumeirah Group is set to open several properties in 2024 and 2025, including the Jumeirah Marsa Al Arab, Jumeirah Red Sea, Le Richemond in Geneva and Jumeirah Living Business Bay. Giannouka was previously the president of the Asia-Pacific for the Radisson Hotel Group and the vice president of development for the Asia-Pacific and China development team at Rosewood Hotels & Resorts.