Al Gaddah joined MAG as CEO in 2014 and assumed his current role in 2019. He oversees 147 people. Al Gaddah has 12 years of industry experience. In 2022, he developed Keturah, a luxury well-being real estate and hospitality concept, and launched the $816.9 million Keturah Reserve in Meydan in November 2022 with a bio-living concept.