Al-Fakhri was appointed CEO of TDF upon establishment in June 2020. TDF has committed to over 91 projects in the tourism sector valued over $6.4 billion. In 2023, it registered a 60% growth in terms of projects supported. Other initiatives include the signing of a cooperation agreement with Abdullah Al-Othaim Investment Company to develop and build tourism projects, and a $480 million agreement to develop and operate a five-star resort and hotel in King Abdullah Economic City in Jeddah operated by Rixos. Last year, TDF provided training to over 1,500 entrepreneurs in the tourism sector. Al-Fakhri has over 20 years of experience in corporate and investment banking. He is also a board member of King Abdullah Economic City.