Ismail was appointed CEO of Majid Al Futtaim Holding in January 2023 after serving as the CEO of Majid Al Futtaim Properties since 2018. For the first half of 2023, the group reported revenues of $5.1 billion, a 4.8% increase compared to the same period in 2022. The group also achieved a reduction of 82% in single-use plastic consumption in the same period. Ismail previously served as CEO of Majid Al Futtaim Ventures and worked with Booz Allen Hamilton in Dubai and Procter & Gamble in Egypt and Germany.