Alderhali launched Bondai in 2020 to leverage Saudi’s vision to boost the domestic tourism sector. It gives partners access to flights on thousands of airlines, over 100 global tour operators, 70,000 destinations, 100,000 activities and experiences, and over a million hotels. Its notable partners include SAUDIA, Visit Saudi, Viator, TUI Group, and BookingBash. The company says it has raised funding from angel investors and VCs, including 500 Global, Impact46, HALA Ventures, Zayani VC, and DraperU Ventures, along with strategic partners in travel like Zahid Travel.