In Your Shoe is a direct-to-consumer fashion brand. It has more than 75 product lines and seven stores across Egypt. Kawashty and Tarek are currently in negotiations with their mall partner, Majid Al Futtaim, to open a flagship store in Egypt, as well as popup stores in the U.A.E. In Your Shoe currently has over 90,000 customers and has sold approximately 400,000 pieces in 20 countries, with most sales from Egypt and GCC. It has more than 52 clients, including Starbucks, Amazon, Dell, Redbull, Coca-Cola, Vodafone, and Orange.