Zywa was founded by Kumar and Nuha Hashem in 2021 to offer a gamified community-based banking app and payment card to users aged 10 to 25 years old. It operates in the U.A.E. and Egypt and plans to expand to Saudi Arabia. It has raised over $4 million in funding from investors such as Y Combinator, Goodwater Capital, Rebel Fund, ZEMU VC, Hub71, Trampoline VP, and the Dubai Future District Fund. Zywa has acquired more than 130,000 signups, which has translated to over 40,000 accounts. Its notable partners include Mastercard, Saudi Awwal Bank, Alinma Bank, Banque Misr, and the Al Futtaim Group.