Alex helps provide an API universe (software as a service application programming interface) for personal finance management and credit scoring through Genify. The APIs are offered to banks, lenders, and Fintechs. Launched in 2019, the company works with clients, including Abu Dhabi Commercial Bank and Commercial Bank International, and is backed by Mubadala’s Hub71 in Abu Dhabi. Alex has also developed a carbon accounting system and tailored it to the U.A.E.