Hénique assumed his current role in April 2023, overseeing 18 countries and more than 146.2 million customers. In June 2023, OMEA signed a partnership agreement with Digital Africa to support African startups through Orange Digital Centers, which are ecosystems currently present in 17 countries inthe Middle East and Africa and eight countries in Europe to support, train, and guide young people and innovators. Hénique previously held several senior positions at Orange, including CEO in Jordan, Consumer Market Director in France, and Marketing Director in Spain.