Serafi is the Creative Director of the luxury ready-to-wear brand HONAYDA. The Jordanian Royal family requested Serafi to custom design Prince Hussein bin Abdullah’s wife, Princess Rajwa Al Hussein’s pre-wedding henna ceremony dress. Other celebrities that have chosen to wear the brand include Priyanka Chopra, Lupita Nyong'o, Shay Mitchell, Angham, Hend Sabri, and Dorra Zarrouk.