Haddad founded Aleph Hospitality in 2015. Today, the company employs 650 people. Aleph Hospitality operates 13 hotels across the Middle East and Africa. In February 2022, the company was valued at $20 million. In the same year, it launched Aleph CARES, its global sustainable development program, which sets sustainability standards for all of its hotels. In February 2023, it signed an exclusive agreement with Fauchon Hospitality to operate its luxury hotel portfolio. In March 2023, the company opened a regional office in Saudi Arabia. Haddad has 30 years of industry experience. He was previously the regional vice president for MEA for the Wyndham Hotel Group.