Philips Healthcare Middle East operates in 15 countries across MENA. In June 2022, Philips appointed Bader Sultan and Brothers Co. as a distributor for Philips connected care solutions in Kuwait. Ventricelli has been with the company since 1996. He became the CEO of the Middle East and Türkiye, then Africa, in January 2021. He previously held numerous roles with Philips, including vice president and market leader at Philips Health System in the Middle East & Türkiye and marketing director at Philips Domestic Appliances and Personal Care for Central and Eastern Europe.