Al Midfa assumed her current role in 2018. Sheraa is a government entity with programs aimed at assisting entrepreneurs. It has supported over 150 startups, which have collectively raised around $128 million in investment and generated over $187 million in revenues. In December 2021, Sheraa signed an MoU with the Ministry of Culture and Youth in the U.A.E to support the growth of high-caliber startups. Al Midfa is also a vice chairperson for Young Arab Leaders, a member of the U.A.E.-UK Business Council Advisory Committee, and a member of the board of directors for Dana Gas, among others.