Ataya cofounded Mumzworld in 2011. Saudi-based Tamer Group acquired Mumzworld in June 2021. After the acquisition, Ataya became Group CEO for all digital assets of the Tamer Group. Mumzworld has expanded across the Levant, mainly in Jordan and Lebanon, and launched a new healthcare e-commerce vertical in Saudi Arabia, with plans to expand into the U.A.E. by Q1 2023. Today, the platform serves 2.5 million customers with over 350,000 products from 6,500 global brands across the Middle East. In June 2022, Ataya was re-elected as an “eTrade for Women” advocate for the Arab states.