Ved founded the Apparel Group in 1996. Today, the retail conglomerate has over 2,010 stores across 14 countries. In April 2022, the group launched 20 new brands in Place Vendôme in Qatar. In October, it gave $10,000 in grant money through TOMS to 10 mental health organizations each to commemorate World Mental Health Day. The group also announced the launch of the Apparel Digital Learning Academy in October to offer bilingual courses in the GCC. In December 2022, the Apparel Group’s TOMS Middle East launched an NFT collection, with proceeds going to TOMS’ Impact Partner, International Medical Corps.