Asif has more than 22 years of experience, 16 of which she has spent in the healthcare industry. She cofounded the PureHealth Group in 2006 and assumed her current role in 2010. PureHealth is the U.A.E’s largest healthcare group, with over 25 hospitals, more than 100 clinics, 160 labs, health insurance provider, pharmacies, health tech, procurement, investments and more. It owns SEHA, Daman, Abu Dhabi Stem Cells Center, Ambulatory Healthcare Services, Rafed, Yas Clinic Group, The Life Corner, Tamouh Healthcare, The Medical Office, Pure Lab, and ONE Health. Abu Dhabi’s Department of Health collaborated with PureHealth on organ and tissue donation in November 2022.