PIH is a second-generation family conglomerate with activities in five main sectors: general contracting, industries and services, agriculture and food industries, real estate, and lifestyle, including hospitality, entertainment, and catering. The company employs more than 65,000 people, with operations in ten countries. Its subsidiaries include: construction company UCC Holding, milk and dairy brand BALADNA, real estate firm ASSETS, lifestyle hospitality and entertainment company AURA Group, and Estithmar Holding.