Tamara allows online and in-store shoppers in Saudi Arabia, the U.A.E., and Kuwait to split payments across three installments with no fees or interest. It processed transactions worth a total of $267 million in 2021. It works with brands such as SHEIN, Namshi, IKEA, Golden Scent, and Styli. As of July 2022, Tamara’s app had 1.8 million downloads with three million active users. It has raised $116 million in funding and employs more than 200 people across the U.A.E., Saudi, Kuwait, Germany, and Vietnam.