Al Hassawi was appointed as acting CEO in September 2020 then become the CEO of du in June 2021. The company had 7.5 million mobile subscribers as of Q1 2022. In 2021, du recorded sales of $3.2 billion. In November 2021, du partnered with IBM to combat cybersecurity threats. It launched an e-Shop for U.A.E.-based SMEs to support digital transformation in 2020. In April 2022, it launched 5G Home Wireless service for its customers in the U.A.E. Al Hassawi previously worked for Emirates Airlines.