Gawish left her career in the supply chain industry in 2018 to establish the Hair Addict due to a lack of suitable products in the Egyptian market for curly and natural hair. The brand had a community of over 570,000 people on Facebook and Instagram as of April 2022. It currently has two branches in Egypt and the U.A.E., selling 17 products, and it plans to expand its portfolio to 30 products before the end of 2022.