Beydoun is the owner and creative director of Sarah’s Bag, and her handcrafted designs have been spotted on celebrities including Beyonce, Amal Clooney, Queen Rania of Jordan, and Nadine Labaki. In 2021, the brand collaborated with Mastercard in a project to support women-owned small businesses at Expo 2020. During the pandemic, Beydoun created a ready-to-wear clothing collection, which now represents around 40% of the brand’s sales.