Abbassy created her all-natural skincare line 10 years ago, influenced by ancient Moroccan recipes. Today, the brand offers skin, hair and body products. The U.S. and U.K. are the brand’s largest markets outside the GCC, recording growth of 40% and 50% in e-commerce sales in 2021, respectively. In 2021, IZIL opened new offices in Dubai and launched a Moroccan Hammam and Spa in the Dubai Mall. IZIL had 341,000 followers on Instagram as of April 4, 2022.