Gemy Maalouf started in Beirut and launched the “Couture a Porter” concept in Lebanon. The brand has showcased its designs in fashion weeks in Paris, Milan, and New York and has been worn by celebrities at international events such as Cannes Film Festival and the Grammy’s. The fashion label had over 228,000 followers on Instagram as of June 2023. It has over 150 boutiques across 48 different countries.