Dubai-based Lebanese designer Ayad launched her namesake brand in 2010, offering dresses, kaftans, abayas, and jackets. Ayad dressed Melissa McCarthy for the premier of The Little Mermaid in 2023. Other celebrities that have worn the brand include Ashley Graham, Ghizlan Guenez Barnes, and Karen Wazen. The brand had 63,700 followers on Instagram as of June 2023. Ayad is also the CEO and founder of DAC Communications, a media, marketing, and PR agency.