Lucky Financial allows users to pay for goods in installments, as well as get discounts and instant cashback from over 40,000 stores, including Jumia, KFC, Hardees, Tradeline, and adidas. It operates in Egypt and Morocco. The startup claims to have more than 10 million users, of which over a million are monthly active users across Egypt. In 2022, the startup raised $28 million in a Series A funding round, bringing its total funding to $48 million.