The Al Khalifa cousins presented their Spring 2022 collection at London Fashion Week in September 2021 and their Fall 2022 collection in February 2022. Their designs have been spotted on celebrities, including Jenifer Lopez, Eva Longoria, Blake Lively, Bella Hadid, Anne Hathaway, and Queen Rania of Jordan. In October 2021, Noon by Noor partnered with Think Pink, a Bahrain non-profit Breast Cancer Society, to spread breast cancer awareness by donating 10% of its sales to the organization.