Mina Al Sheikhly’s mascara line, comprising of four mascaras is produced and packaged in Italy. According to the company in November 2021, the brand reported more than $1 million in revenues since establishment, with Iraq, Saudi Arabia, the U.A.E., and the U.S. being its top-selling markets. Al Sheikhly was also the host of MBC’s Iraq Beit Beauty TV show, and her personal Instagram account had more than 3.2 million followers as of April 11, 2022.