Bouguessa founded her fashion brand in 2014 from a studio in Dubai Design District, where today she designs three collections a year. The Dubai-based brand is sold online and offline in Saudi Arabia, Kuwait, and Dubai through Pattern, Bloomingdale’s, Symphony, and Harvey Nichols. Bouguessa’s designs have been worn by celebrities including Beyoncé, Sonam Kapoor Ahuja, Priyanka Chopra, Melissa McCarthy, and Amina Muaddi.