Alammari is known for incorporating Saudi heritage within her modern designs. Her label has been worn by Arab celebrities such Mai Selim and Mahira Abdelaziz, and Nojoud Alrumaihi. Alammari also dressed the Saudi opera singer Reemaz Oqbi and pianist Rowaida Raffa at Expo 2020 Dubai in January 2022. Alammari is also an ambassador and fashion consultant for the Saudi Fashion Council, and cofounder and vice chairwomen of the Saudi Fashion Association (Azyaona), which was launched in September 2021.