Alhusaini and Al-Rasheed established Baims in 2017 to provide educational content to university and high school students in MENA. It had over 350,000 students, 140,000 videos, and 7,500 courses, as of August 2024. The company has secured $7 million in funding, with the latest being a $4 million Series A round in March 2023 led by AK Holding Group, with the participation of the Al-Wazzan Educational Group and Rasameel Investment House. In January 2024, Baims acquired the Egyptian firm Orcas Tutoring. It currently operates in Saudi Arabia, Kuwait, the U.A.E., Egypt, Jordan, and Bahrain.