Hayek leads menu creation and execution, culinary and creative direction, training, and international expansion for her family’s Em Sherif restaurant group across MENA, Europe, and South America. It serves over 10,000 customers daily. The group operates 24 outlets, four directly owned in Lebanon and 20 franchises. The group’s sub-brands include Em Sherif Restaurant, Em Sherif Café, Em Sherif Sea Café, and Em Sherif Deli. She recently launched Em Sherif in Monaco’s Hotel de Paris, and Em Sherif Deli, a casual eatery in Beirut, with plans to expand the latter to Kuwait, the U.A.E., and other countries.