Yara AlNamlah began her career as a social media influencer in 2016. She has since forged partnerships with major brands, including Dior, Hermès, CHANEL, LOEWE, Fendi, Chopard, Prada, Audemars Piguet, Rolls-Royce, and Chaumet. In 2024, She founded When Minds Meet, a holding company with six affiliated companies: Yara Advertising and Publicity Establishment, Treat Salon, SoMatcha, Tinka, Treat Products, and Moonglaze. Treat Luxury Spa is scheduled to be launched before the end of 2024. SoMatcha has collaborated with companies such as Vacheron Constantin, FENDI x SKIMS, MARIA TASH, New Balance, SIMIHAZE BEAUTY, Sephora, and Level Shoes.