El Fakhani, known as “Wolfofbey” on social media, is the founder and CEO of Beycom LLC, a company that launches, acquires, and invests in online e-commerce businesses. Its subsidiaries include the e-commerce training program Wolfofbey and the digital marketing agency Whiteberry Media. Wolfofbey offers training sessions and mentorship programs, with 3,150 successfully launched businesses to date. Wolfofbey has an ambassador partnership with Shopify. Since its launch in October 2023, Whiteberry Media specializes in content creation and has served over 350 clients. Beycom's affiliated e-commerce stores include Ibtisamati, Bisou, and Stakked.