Rashid and Khalifa cofounded Pupilar in 2019 as a youth hiring and networking platform. It is currently operating in the U.A.E. with more than 3,000 active members and seven industry-focused career clubs. The company has organized 100 events, including career fairs, get-hired membership events, and community club events. It has facilitated over 200 job opportunities. Pupilar is incubated by players including AREA 2071, an initiative by Dubai Future Foundation, in5 Dubai (by TECOM Group), and EWA Accelerator x Ministry of Economy. It organized the Green Skills Career Fair for youth at Expo City in partnership with COP28.