The two siblings, Fatma Youssef and Abdelrahman Youssef, co-founded the cloud-based bakery, Fati's, in November 2021, specializing in making donuts. Starting from a home stove, Fati's expanded into a two-floor production facility capable of producing thousands of pieces daily. It processed 8,593 orders in 2023 and 29,330 between January and September 2024. They broadened the delivery reach from a single zone to cover all of Cairo and Giza, while the team grew from 35 employees to over 55. It currently serves 6,500-7,000 customers every month.