EZOW is one of the first Emirati artists in hip-hop to create music in English. He performed at the Coca-Cola Arena for around 17,000 people alongside Chris Brown and Sean Kingston in December 2023. In 2020, he was appointed as an IIMSAM Youth Goodwill Ambassador, supporting its mandate and the United Nations Decade of Action 2020-2030 sustainable development goals. He served as the brand ambassador for AMIRI, a fashion brand established by Mike Amiri in 2014.