Krayem founded Meteor Media Group, a Saudi entertainment company with sub-brands Sand Circus and Insomnia Records. They collaborated with brands such as L'Oréal, MDLBEAST, and Nana and created songs for brands, including McDonald's, Amazon, NESCAFÉ, and Samsung. The group also works with Netflix, stc, PepsiCo, Spotify, Careem, and Reebok. The total deal value of Meteor Media Group grew by 214% between 2020 and 2021 and 114% between 2021 and 2022. Krayem is a Saudi A-Pop artist with hit singles like Khayali, Ana Leeki, and Rayeh, with 3.7 million views on YouTube as of October 2023.