AZOM designs, develops, and sells electronics and computer software. It has raised $13.3 million in funding since its inception in 2020. AZOM sells its products in retail shops and online in Saudi Arabia and Oman, and online in other Gulf countries. The startup has launched a smartphone, the AZOM River1 and AZOM Desert2, as well as a smartwatch, the AZOM watch. In May 2023, Chinese company Quhwa signed an MoU with AZOM to acquire a stake in the company.