AlMasoud cofounded the food-tech startup Sauce Capital in 2020. It currently operates 17 kitchens and owns 40 food brands. Among their brands are Chic Flic, Bu Wagyu, BWL, Laffa, Sliced, and Egg Bun. Its app, CHEW, is a marketplace that allows customers to order from multiple restaurants in a single order with one rider and one delivery fee. With over 19,000 active users as of September 2023, Sauce Capital has secured funding through angel investors, government grants, institutional investment, and family and friends.