Gupta founded Xare with Milind Singh and Mandeep Singh. Xare is a fintech app that allows users to share their credit or debit cards with anyone, anywhere, instantly. The app has more than three million users across over 180 countries and recorded transactions worth over $2 billion in 2022. In January 2023, Xare acquired Bengaluru-based “Rive” for an undisclosed amount to further build and enable UPI transactions on its app. Gupta is also a mentor and advisor to several startups and supports women entrepreneurs through her involvement with the Dubai Business Women Council, the Sharjah Entrepreneurship Center (Sheraa), and others. She also cofounded Rise in 2016.