Musa founded financial comparison website Souqalmal to allow users to better understand, manage, and grow their finances. The platform provides information to users in the U.A.E. and Saudi Arabia on over 3,200 products and services, including loans and accounts management, insurance proceeds, and financial education. GoCompare, Hummingbird, VentureSouq, U.A.E. Exchange, NNS Capital, and the Riyad Taqnia Fund are the companies that have previously invested in Souqalmal, which has raised $15.2 million in funding. In March 2022, SHUAA Capital acquired a major stake in the company.