Lamonerie founded 111 Management in 2021, which oversees and manages diverse brands in the U.A.E., including Kaspia, Beefbar, Le Petit Beefbar, L'Atelier Robuchon, and Terra Solis by Tomorrowland. The company is set to open several new outlets in the UAE this year and has plans for extensive growth in the GCC, with additional brands set to launch in 2025. Lamonerie has over two decades of experience in real estate, hospitality, F&B, entertainment, motorsports, and government-backed corporations.