Gonzalez established Kalys Management in 2009. It evolved into SHG in 2011, which he cofounded with Nazih Hafez. Today, SHG has a presence across 17 countries across the Middle East, Europe, and Asia with 64 venues, with restaurants like Luigia, SUSHISAMBA, and Giardino Cordusio, as well as hotels and resorts, beach clubs, nightclubs, and fitness centers. In February 2024, the group launched its official podcast, #SunsetTalks. Gonzalez began his career in media and advertising and was previously general manager and marketing director for Johnson & Johnson in Dubai.